About Us
Our Vision
Small businesses make up 99% of all businesses in America, yet JF quickly realized that there is little to no support available at an affordable price to small business owners.
What opened his eyes was a quote he received when reaching out to a Chartered Business Valuator (CBV) to get an appraisal on a business he was interested in purchasing.
The quote came back with a minium fee of nearly $5,000.00! The cost of the valuation alone would be 5% of the value of the business, and there was no guarantee that JF would be able to negotiate a purchase price that was amicable to both parties.
JF had the skills to do the valuation himself but was trying to save time. This made him realize most first time entrepreneurs are lacking the skills, money, and the time ensuring most 'would be' entrepreneurs are likely to remain stuck in their 9-5 jobs. This realization quickly became the initial inspiration for the creation of werkdocs.com!
Our Goals & Objectives
Our objective is to provide valuable tools and resources exclusively for first time entrepreneurs and small business owners. There is an abundence of resources available to large corporations but not much for the average person who is trying to improve their financial situation. Having worked in finance, JF has seen first hand how the playing field is tilted in favor of big business. That is why all of our business plans, ebooks, and template toolkits are created specifically for use by first time entrepreneurs and small business owners - to balance the playing field. With these objectives in mind, our goals became quite clear:
Our Goals
- To equip new entrepreneurs with an easy to follow roadmap for starting a business along with all of the tools needed to plan, manage, and grow your first business.
- To remove entrance barriers to entrepreneurship as JF believes you shouldn't need a business degree to work for yourself.
- To ensure all of our products are priced well below an entrepreneur's opportunity cost of completing the work from scratch.
Our Founder
Our founder, Joxer Farley (JF), has an extensive business
background, which he gained from working in various capital market roles for several top global banks. Despite earning a relatively healthy income, working in the confines of a highly regulated financial institution was never going to satisfy his desire to work for himself and explore his entreprenurial drive.
In 2018, JF resigned from his role as Director of Compliance for Investment Banking, Corporate Banking, and Equity Research to pursue his entrepreneurial goals and has flourished ever since. His degree in Economics combined with his capital market experience enabled him to successfully launch several businesses in food services, education, e-commerce, and consulting. He has operated businesses under the franchise model and independently, including acting informally as a consultant for a variety of clients ranging from small business owners to the CEO and COO of publicly traded corporations.
Now, through werkdocs.com, he wants to help others who may not have the same corporate background, experience, or time to get started on their own, make the same transition from employee to entrepreneur.
How can we help you achieve your dreams?
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